Digital Marketing Specialist NOS Units
Check out the following Digital Marketing Specialist NOS Units, which provide essential skills and knowledge. These NOS units cover developing digital marketing strategies, managing PPC campaigns, optimising content for search engines, and leveraging social media for brand visibility. These units empower digital marketing specialists to execute effective marketing campaigns, drive business growth, and stay compliant with relevant laws and regulations, equipping them with the necessary expertise for successful careers in the digital marketing industry.
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NOS Units
Unit 1 Develop Digital Marketing Strategies: Acquire the skills to create comprehensive digital marketing strategies that align with business goals and target audiences.
Unit 2 Plan Marketing Campaigns across Various Digital Channels: Gain the ability to plan and execute marketing campaigns across multiple digital platforms effectively.
Unit 3 Create Engaging Content for Social Media Platforms: Master the techniques for creating and managing compelling content for social media, websites, and blogs, ensuring regular updates.
Unit 4 Optimise Content and Structure to Improve Search Engine Rankings: Develop expertise in enhancing content and website structure for better search engine visibility, including keyword research and integration.
Unit 5 Develop Social Media Strategies to Increase Brand Visibility: Gain proficiency in developing social media strategies that boost brand visibility, adapting to current social media trends.
Unit 6 Manage Social Media Advertising Campaigns: Attain the skills to manage and optimise social media advertising campaigns for maximum impact.
Unit 7 Manage PPC Campaigns on Platforms: Acquire the ability to manage Pay-Per-Click (PPC) campaigns on platforms like Google Ads and social media, including performance analysis.
Unit 8 Design and Implement Email Marketing Campaigns: Master the design and execution of effective email marketing campaigns, segmenting email lists for targeted outreach.
Unit 9 Build and Manage Backlinks: Gain expertise in the importance of backlinks in SEO and engage in outreach activities to build quality links.
Unit 10 Track the Performance of Digital Marketing Campaigns: Acquire the skills to track and report the performance of digital marketing campaigns using various tools and metrics.
Unit 11 Identify Trends and Opportunities Through Data Analysis: Develop the ability to analyse data to identify trends and opportunities for continuous improvement in marketing efforts.
Unit 12 Use CRM Tools to Manage Customer Interactions and Data: Master the use of CRM tools to manage customer relationships and data effectively.
Unit 13 Maintain Accurate and Updated Customer Records: Attain the skills necessary to maintain accurate and up-to-date customer records within CRM systems.
Unit 14 Develop Strategies to Enhance Customer Engagement: Gain proficiency in developing strategies to increase customer engagement, including the implementation of loyalty programs and initiatives.
Unit 15 Work with Cross-Functional Teams: Acquire the ability to collaborate with cross-functional teams such as sales, design, and product development to align marketing strategies.
Unit 16 Communicate Marketing Strategies and Campaign Results to Stakeholders: Develop the skills to effectively communicate marketing strategies and results to stakeholders.
Unit 17 Present Data-Driven Insights to Inform Business Decisions: Gain expertise in presenting data-driven insights that inform and influence business decisions.
Unit 18 Ensure Marketing Activities Comply with Relevant Laws And Regulations: Master the legal and ethical standards in digital marketing, staying updated with changes in regulations and best practices.
